What SEO Services Will An Agency Offer?
SEO or search engine optimisation involves optimizing a website so it gets organic traffic from the major search engines like Google Bing, Yahoo, etc. If you’ve got a business and need some help getting new leads that turn into paying customers, an SEO agency can help.
To better understand SEO, here’s a rundown of the types of services a good SEO agency will offer.
SEO Web Design
While a standard web designer can create a website that looks nice, the designer can’t ensure the site will get ranked in the search engines so it’s in front of potential customers.
An SEO company that offers web design is able to optimise a website so it gets positioned well in the search engine result pages or SERPs. Every aspect of the site will be tailor-made to match your business from scratch.
SEO copywriting involves creating unique content that’s attractive to both the search engines and your targeted visitors. For a website to succeed, it has to feature fresh, engaging, and totally unique content that’s fully optimised to improve conversion rate. In other words, if you have great content on your site that’s well optimised, online searchers will find your site, click on it, and hopefully convert into buying customers.
Link building is an integral part of SEO. In the eyes of Google and the other search engines, relevant, high-quality backlinks are seen as ‘votes’ for your website which helps improve your rankings. A good SEO agency will emphasise developing a comprehensive link building strategy to help you stay ahead of your competitors.
It’s common for an SEO agency to offer SEO audits. A well-designed audit will provide you with good insight into your website, the individual pages, and overall traffic. An SEO audit is a good way to improve your website’s performance so you rank better in the SERPs.
You can look at an audit like a health check for your website. The SEO team will analyse many aspects of your site like its crawlability, speed & performance, and internal linking, just to name a few.
Once the audit has been conducted, you’ll be given a report with your site’s ‘health score’, list of errors, warnings, and notices about any detected issues. Your SEO team will then work on fixing your site so it’s in good health.
Your business needs to have a good reputation. It’s been found that most online purchases are completed only after the buyer has done some basic investigation into your brand. If your business has a negative review or worse, several negative reviews, it can negatively affect your brand.
Reputation management involves auditing your site’s online reputation to find negative influences on forums, blogs, social media, and review sites. If negative comments are found, your SEO team will help you deal with them in the right way so they’re removed, allowing you to restore the good reputation you had.
Before hiring an SEO agency, identity why you need professional SEO services. Do you need to increase your conversion rate? Do you want more visitors? Do you want to rank higher on Google? Once you know what you want, it’s easy to find the right SEO agency that will best meet your needs.